3 Basic Elements of Color Brochure Prints – Heat Stroke Printing

The Color

Full color printing your brochures will give it life and give it the vividness that you want in order to attract customers. Before you start to conceptualize the design of your brochures, it is important to determine the colors that you will use. Colors give your prints something extra. It can also be used to evoke emotions from your audience. Certain colors correspond to certain emotions – red for example, can correspond to both anger and love. The wide range of color that you can use when you go for full color printing makes full color printing the ideal color printing options to use. The full range of colors that you can use allows you to be flexible in your designs. However, you also need to note that there are many full color printing options that you can use. Your color printing options are not limited to full color printing. You can print in single color or you can use two colors in your prints.

The Layout

The layout is another element of brochure printing that you should take note of. The layout is very important because it determines the look and feel of your brochures. After determining how many colors you want to choose in your design, you can now go and plan ahead how your brochure layout is going to be. The layout dictates how your brochures will look like. A nice and clean layout will be enough to convince your readers to finish your brochure all through out. On the other hand, when your brochures have a cluttered layout, you can bet on it that your brochure will go straight to the trash bin. A simple trick that you can use to make your brochures organized is to use bullets and subheads in order to guide the readers to the points that you want to say. Sub heads are great when you want to shift the topic abruptly. Bullets on the other hand are an easy fix for short phrases.

The Printing Process

There are two printing processes that you can avail of at Reflex Printing center. Digital printing and offset printing are the two most commonly used printing methods today. Both methods create high quality prints and the number of your order will dictate which one of the printing method you should go for. If you want to order in bulk then you should opt for offset printing. If on the other hand, you want to go for short run prints then you must go to digital printing methods which is more cost effective.

Read more:
3 Basic Elements of Color Brochure Prints – Heat Stroke Printing

55 Email Marketing Tools For Small Businesses To Use

These days, marketing has seen a big shift from email to social media, because of the big opportunities there. To some, the idea of email marketing may be past its prime. But nothing could be further from the truth, as you can see from the huge list of thriving email marketing services below.

There are updated entries here from two previous lists of email marketing tools with an emphasis on email marketing for small business. There are also added suggestions shared by members of the small business community. Hopefully you’ll find one that works for you.

Feedblitz combines email marketing with social media and RSS feed management. Pricing starts at $1.49 for up to 9 email subscribers, and your RSS readers don’t count towards the price. CakeMail has a free plan (for up to 2,000 subscribers), and has a cake logo at the bottom of each newsletter. This is removed if you upgrade. Choose from professionally designed templates, and import your existing contacts.  An $8 a month package gives you up to 500 subscribers. Contactology has a free plan giving you up to 100 subscribers. Paid service after that begins at $10 for 500 subscribers. The platform also gives you a white label service and email campaign tools such as a code editor, bounce tracking, stats on your email, and more. Admail.net allows users to choose from 300+ templates, an HTML editor, a tool to track subscribers’ click-throughs, and more. Services start at $7.95 per month for 8 months giving you 1,000 email credits. Atomic Mail Sender is a stand alone package costing $95, and compatible with Windows XP up to Windows 7.  It is integrated with Atomic Email Tracker, and comes with built-in tracking to monitor who is opening your emails. The software supports mailing lists in Word, Access, Excel, and text files. Envoke strongly emphasizes its Canadian roots on its homepage. The page then goes on to detail numerous features. Highlights include autoresponders, list management, multiple admins, and custom domains. Pricing is pay-as-you-go, with no contract, starting at $10 for 250 email credits. Boomerang for Gmail enables you to pre-schedule email messages.  It works with Firefox, Chrome, and Safari browsers, and Gmail and Google Apps. It is free for up to 10 message credits. Once installed, you see a “Send Later” button. The paid version starts at $4.99 a month. FireDrum has a DIY system, which is very easy for beginners. But one thing which stands out is the spam checker, which will look at your email and make sure it isn’t caught by recipients’ spam blockers. Using tick-boxes, you can decide who will get a particular newsletter, and pre-schedule each one. GraphicMail offers a template library which works on mobile and tablet screens. Image hosting and royalty-free Google images are some of the perks. You can share your emails on your social networks, create SMS’s and mobile coupons. JangoMail‘s unique feature is that it has foreign language support.  Plus the Email Delivery Optimization Tool is another name for a spam checker. The service starts at $15 a month for up to 2,500 emails. Mail Blaze has a long list of features, including importing and synchronizing your contact list. It also removes duplicate and incorrectly formatted email addresses from your list. You can embed Google Analytics into the emails. Prices start at $17 for 2,500 emails a month. Mail Dog has 240+ tools to help you craft your email campaign.  You can customize the email messages for new subscribers and unsubscribes. The service features 28+ inbox previews, including iPhone, iPad, and Blackberry. It starts at $29 per month for 1,000 emails. Mail-List calls itself “an industrial strength listserv” specializing in email discussion groups.  Features include digests, searchable Web archives, clickable attachments, and 90 other features. Pricing starts at $1.07 per member per month for personal accounts. Professional accounts start at $1.87 per member per month. Nourish enables you to turn an RSS feed into an email newsletter. Create multiple campaigns. Subscribing and unsubscribing are completely automated. Everything is absolutely free. BombBomb adds a unique spin to email marketing with video emails.  Emails can be tracked and you can see who is watching your videos. Set up a video email autoresponder and then a series of video emails on a future “drip” schedule. The service starts at $25 a month for up to 500 subscribers when paid annually. Mailman, the GNU Mailing List Manager is a totally free, open-source email list manager. This is not the easiest option and is ideally for tech-minded people. Features include being able to make a customized homepage for each mailing list you set up. MessageSherpa offers two options – full service and self service. Full service involves members of MessageSherpa’s professional staff handling your email marketing for you beginning at $300 a month. Self service allows you to use the company’s tools to manage your own campaign, starting at $15 a month. Sendloop offers a Facebook subscription widget, which is something distinctive from the other services.  Integrate with WordPress, Google, Highrise, and others. The service is $15 for every 1,500 emails sent. SuccessByEmail offers a huge list of features including sending SMS text messages to your subscribers, specifying what timezone you want to use when sending out anewsletter, and exporting your subscriber list to Excel (CSV) for back up. Prices start at $25. YMLP has a free plan which has a large variety of features, including “forward to a friend,” send in any language, and public newsletter archives. The paid plans start at $3.75 per month for up to 500 emails. MailVU also offers a video email service. When you visit the homepage, you are asked if you want your webcam to record a video. The basic plan is $2.50 per month but emails are branded. The business account is $25 per month and you can customize the logo and colors. RedCappi has mobile-compatible newsletters, where you can upload email banners with your logo on it. The service is $10 for up to 500 contacts (unlimited sending). Up to 100 contacts is free. ‘s template is mobile-responsive, and you can integrate social networks, CRM’s and shopping carts. Connect to Google Analytics to see stats.  The service starts at $45 for up to 2,500 subscribers. You can claim 20% off if you are a non-profit. Constant Contact offers various email campaign types, including press releases, event announcements, Facebook promotions, and trackable coupons. Pricing starts at $20 per month for the basic service, rising to $45 per month for the “Essential” service. AWeber gives you email auto-responders to deliver a sequence of emails, which is useful if you are selling something like online courses. You also get 600 HTML email templates, automatic conversion of a blog RSS feed into the newsletter, and integration of Paypal and other shopping carts. Payment starts at $1 for the first month. MailChimp is now one of the more recognizable email newsletter brands. They offer individual profiles on each subscriber, which shows their activity on your website. The free plan includes 12,000 emails to 2,000 people a month. iContact says they specialize in high-volume sending. They also mention split testing, where you send out two versions of an email to see which one is better received by customers. The service starts at $10 per month. Vertical Response hosts your email newsletters on the Web forever, so you can share them via a unique URL.  Upload your contact list by dragging the CSV file onto the screen. They also offer Salesforce integration, direct mail postcards, and online surveys. The free plan is for up to 1,000 subscribers. The paid program begins at $26.40 per month for up to 2,500 subscribers. EmailBrain takes a much different approach to email. Instead of basing their pricing on the number of subscribers you have, they instead have “periodic plans” where you buy credits. The cheapest plan is $9.95 for 2,000 monthly credits. eConnect Email offers A/B split testing, spam testing, and automatic CSS adjusting so that your newsletters look good in both Gmail and Outlook. See screenshots of your newsletter in over 20 different email clients. The service costs $18 for the basic plan and $58 for the unlimited plan. ‘s biggest emphasis seems to be on their email hosting. You have to dig a little on the website to find details about email campaign management.  It costs $2 per user per month. SimplyCast has a huge number of features, including multiple sender addresses, test sending of messages, 95% delivery rate, and change reply address. Prices go as low as $3 per 1,000 emails. GetResponse  gives autoresponders to wish newsletter subscribers Happy Birthday. You can also create landing pages for your various promotions. It costs $15 per month for 1,000 subscribers. Contact29 is focused on the real estate and mortgage industries. They have over 159 pre-written real estate campaign emails that you can use. The service is $14.99 a month, and they accept Paypal. Dyn puts a lot of emphasis on their ability to make sure that your messages are not mistaken for spam and that they land in the inbox. Pricing for Express (less than 750,000 per month) is as low as $3 per month. can send up to 10 million+ subscribers, and offers 24/7 support. Send triggered autoresponders depending on what link gets clicked. The cost is $10 per month.  is owned by Deluxe, and “powered by Vertical Response”. They claim to have clients such as Yamaha and Habitat. Their service is $10 per month. features include online surveys, A/B testing, and 400+ templates. And their services start at $10 per month. StreamSend says you can deliver your emails to multiple Facebook fan pages as wall tabs, as well as sending personalized emails. It’s $20 per month to get started. myNewsletterBuilderoffers pre-written email content and video hosting. The service is $10 per month. mentions “automated email analytics and optimization” amongst other features. You can contact them to request a demo or learn more. adds a Web form on your Facebook business page for more sign-ups. It also cleans up your list by removing duplicates. Finally, you’re able to customize your payment plan. is free stand-alone mass mailing software, so you can add a mailing list to your website. creates automated voice broadcasts, direct mail letters and social media posts. It’s one of the more expensive options though, starting at $200 per month. is slightly different than other tools in that you have to install a toolbar to send emails. It adds a trackable letterhead to monitor clicks. There is a free version and a $50 paid option. integrates with Gmail and Outlook, and syncs with other tools such as Firefox, Salesforce, and Chrome. The cost is $30 per month to get up and running. has huge number of features including foreign language support, PDF messages, and customizable emails. Install it on your web server for free or pay PHP List to host it for you. is a Chrome extension that adds extra tools to Gmail letting you manage relationships directly within your inbox. gives you personal and behavioral details about your contacts. Embed YouTube and Vimeo videos within your emails. It’s $9 per month. ReachMail offers a one-time list cleaning and a survey builder. There is also unlimited support, the company explains. And accounts up to 5,000 contacts are free. offers small  businesses its Zoho ContactManager service for as little as $1 per  month including full CRM services. Silverpop offers a snooze button so a subscriber can temporarily stop the subscription. Other features include microsites and personalized links. Exact Target is owned by Salesforce, and offers automated campaigns and personalized content. Omnistar Mailer is email marketing for realtors. Omnistar will also create your campaigns for you. The service starts at $27 per month. Mail Machine Pro is extremely customizable email marketing software for your own web server. One license costs $59.

Read more here:
55 Email Marketing Tools For Small Businesses To Use

Digital Dog Direct Adds Full-Color Inkjet, Receives G7 Master …

April 18, 2014

EWING, NJ—April 18, 2014—Digital Dog Direct, a direct marketing service provider, announced it has expanded its printing solutions by adding large-format capabilities and high-speed full-color services. In addition, the company reported that IDEAlliance, the trade association of print and electronic media providers, has recognized Digital Dog Direct with a G7 Master Qualification for its high standards of printing excellence.

“Our G7 Master Qualification further bolsters our position as a leader in the printing industry,” said Ken Maisel, president at Digital Dog Direct. “By adding high-speed full-color services and large-format capabilities to our printing solutions, we have all the resources needed to continue to be a quality-driven, single-source provider for printing, mailing and direct marketing.”

Digital Dog Direct uses the latest large-format printing technology to offer a wide range of indoor and outdoor applications on all types of paper, fabric, and vinyl stock. Outdoor banners are weather resistant and colorfast. The large-format printers use water-based latex ink that dries immediately—ideal for pressing time frames and urgent deadlines.

The company recently purchased a Riso ComColor high-speed full-color inkjet printer that enables the capacity for quick turnaround, the facility to handle a variety of papers, and the ability to provide a safeguard from ink bleeding. This allows Digital Dog Direct to handle broader applications and streamline production with stunning results at cost-effective prices.

The G7 Master Qualification distinguishes Digital Dog Direct as a printing company that produces color printing of the best quality and one that achieves international color-consistency standards for print media. The G7 Master Qualification is a recognition of excellence: a printer with a G7 Master Qualification knows and follows a specific method for calibration of printing presses and proofing systems providing color consistency and accuracy on various stocks, from different presses, and from press run to press run. Customers will have consistent colors across all of their printed material—even with very small quantities.

About Digital Dog Direct

Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, and multichannel marketing. Based in Central New Jersey, the company saves marketers money on postage, printing, and mail waste through smart database processing, address correction, and pre-sort programs. Its variable-data digital printing capabilities allow direct mail marketers to customize messaging and imaging that “speaks” to each individual. Additionally, Digital Dog Direct provides expert creative and list acquisition consultation to maximize ROI.

Source: Digital Dog Direct.

Excerpt from:
Digital Dog Direct Adds Full-Color Inkjet, Receives G7 Master …

Is E-mail Marketing Still Worth It? | Websmart Design

The email; 42 years old and, as far as we can tell, still going strong.  One of the most cost effective forms of direct marketing, the humble email is fast, cheap and when used correctly can provide you with an array of information regarding your consumers’ behaviour.

Peaking in popularity in the early 90’s, the introduction of the internet revolutionised how marketers could communicate with customers.  With all previous marketing done over the phone or by post, both of which were costly and time consuming, the ability to send information to  a large amount of customers at the same time via email was so exciting that every company jumped on board and the days of ‘mass marketing’ and spam were upon us.

Inbox’s were cluttered with emails from companies that weren’t so much targeting potential customers, as they were throwing enough mud in the hope that some would stick.  This got so bad that in 1998, the Data Protection Act got involved and provided users with an ‘opt out’ so that they could control what they were receiving.

Spam, virus and pharmaceutical emails were so prevalent during this time that email inbox was a veritable mine field and the big runners of email services, like AOL, Hotmail and Yahoo had to start hitting back.  In 2004, service providers started to send back recipient feedback to companies that practiced email marketing and this gave the marketers valuable information regarding what, when and how often a customer wanted from an email.

The power to ‘block’ messages from certain senders made marketers sit up and pay attention and more importantly, rethink their tactics because if they didn’t, they were to be blacklisted and relegated to the depths of the ‘junk folder’, never to be read again.

Well researched, targeted emails can still pull in great ROI, but there are now rules to making sure that your campaign is successful.

Websmart’s Seven Golden Rules to Successful Email Marketing:

Correct spelling and grammar – This seems obvious right? Emails with spelling and grammar errors are still being sent out and not only does it make your company look unprofessional, it also flags security issues for some people that may think your email is spam.  Spell check, proof read and get another person to check your work before you send out marketing emails. Give your audience the chance to reply – ‘No-reply’ emails do not allow your customers to ask you questions or deliver you feedback and it sends the message ‘Here’s what we have to say, but we don’t want to hear your opinion on it’.  Instead, encourage engagement, even if that means setting up a new dedicated email address to cover this particular line of contact.  Your customer’s opinions are golden so why would you not want them? First Impressions are everything – So you’ve written a fantastic and engaging email, with brilliant offers for your customers. Great! But if your subject line is boring or full of jargon (FREE, SALE, NEWS) people will never get past that and read the content.  Short, sweet and with just enough information to hook them into opening and finding out more Speak to each customer- Personalise your email subject line and increase your chance of it being opened by 17%. People like to feel special. Invest in a database and address each contact by name. Group your customers – None of your customers are the same.  Each one will be in a different stage of the buying process, will have traded with you for a different amount of time and will expect something different from you.  Tailor your emails for different groups and send each customer a relevant email.  Your open rates and ROI will thank you for it Never, ever buy contact lists – This is a BIG no no and will ultimately do more harm than good.  You raise your risk of being reported as a spammer, and will get blocked for good.  Spend your time building a quality database of customers that you know will be interested in what you have to offer.  Sure, it takes longer, but what you will get back in the long run is far greater  Make sure you’re mobile compatible – Over half of emails are now opened on the go on a mobile device, so make sure that your email content is mobile compatible and can be read and navigated effectively.  Short and to the point content, rather than pages and pages of wording will help ensure that people get your message, no matter how or where they access your email

Our team at Websmart Studio are experts in creating effective marketing campaigns and we have packages to suit any business, no matter how big or small.  Call us today on 01553 766760 to discuss how we can help you send a winning email marketing campaign

 

See the original post here:
Is E-mail Marketing Still Worth It? | Websmart Design

15 Email Statistics That Are Shaping The Future | Convince and …

I was joined on the panel by Katrina Anderson of iPost, and Annie Kinnaird of Emma. Stephanie Miller of ReturnPath was the brains behind the format.

The idea was to wade through the ton of email data being published seemingly every day, and focus on the really juicy stuff – subscriber studies – that’s impacting how the email marketing industry is evolving.

Which of These Email Marketing Stats Scare You Most?

1. 21% of email recipients report email as Spam, even if they know it isn’t

2. 43% of email recipients click the Spam button based on the email “from” name or email address

3. 69% of email recipients report email as Spam based solely on the subject line

4. 35% of email recipients open email based on the subject line alone

5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists

6. Email lists with 10% or more unknown users get only 44% of their email delivered by ISPs

7. 17% of Americans create a new email address every 6 months

8. 30% of subscribers change email addresses annually

9. If marketers optimized their emails for image blocking, ROI would increase 9+%

10. 84% of people 18-34 use an email preview pane

11. People who buy products marketed through email spend 138% more than people that do not receive email offers

12. 44% of email recipients made at least one purchase last year based on a promotional email

13. Subscribers below age 25 prefer SMS to email

14. 35% of business professionals check email on a mobile device

15. 80% of social network members have received unsolicited email or invites 

What Do You Think? Is the Future of Email 1:1 Communication? Leave a Comment

Link:
15 Email Statistics That Are Shaping The Future | Convince and …

Embracing Color Printing In Office Environs | News | Memjet

April 01, 2014 | Filed under: Company, Technology, Articles

Speaking late last month at ITEX 2014, Kim Beswick, President of Memjet Office presented her views on the state office printing. Beswick states in her opening remarks, “Today our printing and imaging business can too often seem like a melting ice cube. The pervasive managed print messages, often proudly celebrated, state 'eliminate waste! Reduce unneeded printing! Reduce your device infrastructure! Control color printing! Reduce print related costs by up to 30%'” From this she goes onto explain that it is these types of attitudes and believes which to some extent are slowly killing office printing, or at least the belief in its importance.

Beswick first calls on businesses to take another look at color printing. Printing, in order for businesses to be successful, cannot be the dominant concern. Thus many choose to outsource their printing and document management with MPS engagements, and turn their focus instead back to their respective business plans. While cost used to be a primary concern, now it has transferred to value. She points to statistics that show an astonishing 87% of the A3 and A4 sized pages printed on office lasers worldwide are actually monochrome. Further, color pages are printed at this disproportionate rate because of the tight controls offices choose to have over who and when color is used.

According to the article, in office environments today, distributed workgroup and desktop devices still outnumber centralized devices by a 4:1 margin, many of which are monochrome lasers. Color laser printing can be very expensive because it costs more to make, and vendors price it accordingly. As is the case in any printing environment whether it be inkjet or laser, manufacturers focus on improving margins based on the consumables rather than the hardware. Beswick says that MPS providers in many instances, have not bought into the value of distributed color laser devices.

Because of these issues, Memjet and others have sought to improve speed and drive down cost with the introduction of page-wide printing technology. Further, color laser technology for the reasons described above and others, will not get to a point where it offers a competitive cost per page compared to monochrome lasers. She points to cost per page numbers for HP's Officejet Pro devices compared to their own color laser printers. Page-wide technology is capable of not only generating more gross margin for dealers, but also new cost-effective color documents printed at the desktop for End users.

Lowering the cost of color pages then is of primary importance if the industry wants spread the idea about the value of color printing. Companies like Memjet have the technology to print amazing full-color documents at roughly 1 page per second while using less energy and getting a different range of print quality results.

Beswick points to several new potential selling opportunities should color printing be embraced:

Take the installed base of existing older monochrome lasers and change over to a low cost color option. Replacement of devices can offer not only more color pages at a better cost for customers, but also can improve dealer margins. Consider complements to A3 MFPs by adding color A4 devices with the same color “click rate” will enable the addition of color devices and infrastructure without increasing the overall CPP for color. Instead of having customers outsource color printing, show them how high-speed color devices can save them money and allow for more in-house printing. Replacing expensive distributed A4 color lasers with lower cost color alternatives, especially when the cost of color is impacting access and page use of those devices.

The key then, says Beswick, is to stop talking about having MPS vendors sell based on the idea of simply lowering printing costs but instead focus on value; namely the productivity and convenience of low cost color which can be achieved with devices like Memjet's C6030 and C6010.

Email This

Your Email: Recipient’s Email: Message:

Enter this word below:

Here is the original post:
Embracing Color Printing In Office Environs | News | Memjet

Increase ROI By 4,300% With E-mail Marketing

Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail marketing.

According to an August 2013 report released by the Direct Marketing Association, E-mail marketing yields an average 4,300% return on investment for business and brands across the United States.

E-mail Marketing in 2014 and Beyond

Considering the rise in use of mobile devices over the last four years, consumers are continuously becoming more comfortable with making on-the-go purchases. In fact, it is estimated that commerce transactions will reach $3.2 trillion in the next three years, according to Juniper Research.

Screenshot taken on 04/01/2014 from www.customerminds.com.

Brands eyeing the soon-to-be largest, most lucrative demographic — the Millennials — will love to know  18-39 year olds check their e-mail more than anything else on their phones. So getting your brand’s icon and call-to-actions in front of audiences they frequent the most can provide significant rewards.

While it may seem more popular to run a social media contest (although it never hurts), learning how to optimize your e-mail marketing efforts can prove to be an invaluable part of your brand’s entire digital marketing campaign.

Consider Timing and Target the Senses

Even if your brand has successfully developed a large list of members who regularly receive your newsletters, most consumers do not spend more than a few seconds trying to understand the content in front of them before deleting the e-mail or moving on to something else.

Avoid using generic images, instead offer a variety of pictures that clearly articulate your purpose. Include call-to-actions that speak directly to the audience, while also representing themes that trigger positive responses. This could look like a United States Flag that asks viewers to buy products from an American company, influencing consumers to make a purchase because they feel good about “buying local” or “buying American.”

Connect With the Individual

While it may seem obvious, taking time to create personal, unique copy for your audience is key for maximizing opportunities considering response and engagement rates. So when possible, make sure to include custom information that is specific to the individual or audience’s history and needs.

Considering even the smallest details like addressing consumers by their name opposed to the generic “customer,” goes a long way in providing a sense of trust and confidence that can translate into direct conversions.

Become Agile

Streamline your marketing efforts by aligning with a quality e-mail service provider that allows you to develop and send attractive, optimized e-mails to mass audience.

Screenshot taken on 04/01/2014 from www.flexiant.com.

Companies like MailChimp allow marketing executives and e-mail strategists to track the progress of their campaigns through real-time reporting and analytics, allowing you to improve internal efficiency and increase the rate of return on your investment.es.

Target Specific Demographics to Increase Engagement

If possible, create specific e-mail groups that allow you to send custom, targeted messages that speak directly to the unique demands of segmented consumers.

Offering unique content to target audiences allows you to offer exact solutions that resolve niche dilemmas / needs, supporting conversions and transactions.

Make Time for A/B Testing

If you are investing thousands of dollars or more on executing an extensive campaign, it’s certainly worth the time and energy to perform a series of A/B tests that gauge the strength of your e-mail’s headlines.

According to Convince&Convert, 35% of consumers open their e-mails based solely on how compelling the headline is.

Create titles that are direct and almost summarize the main point of the content that exists within the e-mail. Depending on what e-mail service provider you subscribe to, brands can send out two versions or more of the same letter and track their success through analytics.

Jump Start Your Profits

Creating and implementing an intelligent e-mail marketing campaign can introduce your brand or business to new consumers from all over the world.

Whether you are coming off of a trade show and have access to the participants’ e-mail addresses or you’re building your own followers with social media and targeted content, learning how to properly optimize your efforts and aligning with these tips will help open up additional opportunities for increasing your annual profit margins.

Jason Corrigan is the Director of SEO at Cardinal Web Solutions in Norcross, GA who oversees the planning and execution of custom SEO and social strategies for medium sized businesses to Fortune 500 companies. He is a published author on Social SEO and has extensive marketing experience that ranges from journalism and content development to TV and Radio marketing/advertising.

See original here:
Increase ROI By 4,300% With E-mail Marketing

Color: Profiles & Printing Explained – Blog About Infographics and …

It is frustrating when you go to print an image and it doesn't look right. Color: Profiles & Printing Explained infographic from The Logo Company explains the differences between CMYK, RBG, and Pantone as well as when to …

View post:
Color: Profiles & Printing Explained – Blog About Infographics and …

E-mail Marketing for the Online Presence of Your Business …

By: Monica Peña (@MUNDUmedia). E-mail marketing is a great way to build loyalty, trust, and/or brand awareness. If used correctly, sending e-mail messages will cultivate long lasting relationships of a merchant with its …

Read more from the original source:
E-mail Marketing for the Online Presence of Your Business …